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Life Changing Music

Crossroads Entertainment & Marketing is dedicated to providing quality service and delivering products that encourage, inspire and proclaim Jesus Christ throughout the world. By combining professionalism with ministry we serve our artists, our music labels, and our business partners in this journey.

At Crossroads, our vision is to provide the best music services and products, which meet our customers' diverse needs. Consistent with our mission, we, along with our labels, are committed to continuous improvement in the quality of music products and services provided to our customers.

Thank you for visiting our site - we appreciate your continued support!

Mission Statement

Crossroads is an entertainment and marketing company dedicated to providing quality service and delivering products that encourage, inspire and proclaim Jesus Christ throughout the world. By combining professionalism with ministry we serve our artists, our labels, and our business partners in this journey.

Vision Statement

At Crossroads, our vision is to provide the best services and products, which meet our customers' diverse needs. Consistent with our mission, we, along with our labels, are committed to continuous improvement in the quality of products and services provided to our customers.

History

Crossroads Entertainment & Marketing, Inc. was created in the fall of 1993 by partnering two tremendously successful independent labels. Those labels, both born in 1986, were Horizon Records and Sonlite Records. The effort was conceived to take the two independent labels and create a larger entity in order to serve the market place more effectively.

The early days of Crossroads housed such artists as The Kingsmen, The Kingdom Heirs, The McKamey’s, The Hoppers, Teddy Huffam & The Gems, Karen Peck & New River, Phil Cross & Poet Voices and The Isaacs, just to name a few. Since then, Crossroads has been the home for many of the leading artists in the world of gospel and bluegrass music, in either label affiliation, or serving as a distribution and marketing arm.

Amazingly, Crossroads Entertainment & Marketing, Inc is still owned and managed by several of the same partners from its inception. They include Chris White, Mickey Gamble, Jeff and Vickie Collins. Southern Gospel icon Eldridge Fox, the company's first President, once said, “Crossroads will have a huge impact on the industry for many years to come.” Thankfully, he was right!

Today, the list of artists that Crossroads represents on their four labels is comprised of some of the most prominent who’s who in the industry. Crossroads represents some of the industry’s leading independent artists and handles distribution and radio promotion for Vine Records. Crossroads also owns and distributes the Crossroads Soundtrack series, which is offered in retail stores across America, as well as on this website in your choice of physical CD copy or downloads.

The company offers many services, including retail distribution, direct to consumer distribution, digital distribution, radio promotion, studio recording and production, publishing, and consulting.

We hope you’ll visit our Crossroads community often!