Crossroads Entertainment & Marketing has just announced the launch of a new effort called the Crossroads Challenge. The ownership of Crossroads has been burdened to give to others in need. After much prayer and discussion, they have decided to establish their own cause, rather than donating to a foundation that already has a base of support. Thus the Crossroads Challenge has been born. They will not be limiting their focus to one group with a specific need, but rather to those who are challenged in any area of life, living with debilitating circumstances, yet still finding joy in Christ and sharing it with others.

Crossroads executive Chris White explains it this way: “Have you ever met a person who lives life challenged everyday by being confined in a wheelchair, walking on crutches, or struggling with debilitating disease, yet they are the first to offer a big smile and a ‘Praise God’? Many people living with these circumstances are prevented from living a normal life, yet their testimonies about God’s goodness to them shines through and brings joy to those of us who go through life without such constraints. When you meet someone like that, you stand there humbled and many times ashamed, because we often think our little trials in life are so big, when really they are nothing compared to what these people suffer with daily. In many cases, these people have needs in their lives covering a wide range of concerns. Maybe they need food. Maybe they need help paying their heating bill in cold winter months. Maybe it’s help paying for a medical device or, maybe they would enjoy a basket full of music they cannot afford to buy. We will focus on those that are ‘challenged,’ yet are the first to bring joy to others, through their positive approach to life with their smiles and their love for the Lord,” White concluded.

Here is the way the challenge will work. Crossroads is asking that if you know of an individual that fits the criteria described, please forward a short paragraph with this person’s story to challenge@crossroadsmusic.com. Each submission will be considered and a selection made each month. The selected beneficiary will be contacted and ask to tell the story of their plight. Crossroads will then publish the selection via a press release, so that thousands are exposed to their story. Each story will be posted at crossroadsmusic.com. Since needs will vary, Crossroads will ask the selected person to share what would benefit their lives the most, so that the company can provide help accordingly. If that person desires, Crossroads will publish their contact information so that anyone that wishes, can give something themselves, to these deserving individuals. Crossroads looks forward to blessing others…for being a blessing.

Please be as brief as possible with any submissions. Thank you.